Brand equity management

Eitemau Tebyg

• Whats in a Brand: Building Brand Equity Through Adevertising
  gan: Jones John Philip
  Cyhoeddwyd: (1998)
• The brand management checklist
  gan: VanAuken, Brad
  Cyhoeddwyd: (2004)
• Brand equity management
  gan: Martin, Paul
  Cyhoeddwyd: (2009)
• Advertising and integrated brand promotion
  gan: OGuinn, Thomas C.
  Cyhoeddwyd: (2009)
• Advertising and Integrated Brand Promotion
  gan: O'Guinn Thomas C
  Cyhoeddwyd: (2006)