Brand equity management

Benzer Materyaller

• Whats in a Brand: Building Brand Equity Through Adevertising
  Yazar:: Jones John Philip
  Baskı/Yayın Bilgisi: (1998)
• The brand management checklist
  Yazar:: VanAuken, Brad
  Baskı/Yayın Bilgisi: (2004)
• Brand equity management
  Yazar:: Martin, Paul
  Baskı/Yayın Bilgisi: (2009)
• Advertising and integrated brand promotion
  Yazar:: OGuinn, Thomas C.
  Baskı/Yayın Bilgisi: (2009)
• Advertising and Integrated Brand Promotion
  Yazar:: O'Guinn Thomas C
  Baskı/Yayın Bilgisi: (2006)