Brand equity management

Podobne knjige/članki

• Whats in a Brand: Building Brand Equity Through Adevertising
  od: Jones John Philip
  Izdano: (1998)
• The brand management checklist
  od: VanAuken, Brad
  Izdano: (2004)
• Brand equity management
  od: Martin, Paul
  Izdano: (2009)
• Advertising and integrated brand promotion
  od: OGuinn, Thomas C.
  Izdano: (2009)
• Advertising and Integrated Brand Promotion
  od: O'Guinn Thomas C
  Izdano: (2006)