Cita APA (7th ed.)

Kapoor, J. (2013). Brand Success - Brand Switch Principles & Strategies. Jaico Publishing House.

Cita Chicago (17th ed.)

Kapoor, Jagdeep. Brand Success - Brand Switch Principles & Strategies. Mumbai: Jaico Publishing House, 2013.

Cita MLA (9th ed.)

Kapoor, Jagdeep. Brand Success - Brand Switch Principles & Strategies. Jaico Publishing House, 2013.