White, R. (1988). Advertising: What it is and how to do it (2nd.). McGraw Hill.
Chicago Style (17th ed.) CitationWhite, Roderick. Advertising: What It Is and How to Do It. 2nd. London: McGraw Hill, 1988.
MLA (9th ed.) CitationWhite, Roderick. Advertising: What It Is and How to Do It. 2nd. McGraw Hill, 1988.
Warning: These citations may not always be 100% accurate.