APA (7th ed.) Citation

White, R. (1988). Advertising: What it is and how to do it (2nd.). McGraw Hill.

Chicago Style (17th ed.) Citation

White, Roderick. Advertising: What It Is and How to Do It. 2nd. London: McGraw Hill, 1988.

MLA (9th ed.) Citation

White, Roderick. Advertising: What It Is and How to Do It. 2nd. McGraw Hill, 1988.