White, R. (1988). Advertising: What it is and how to do it (2nd.). McGraw Hill.
Citace podle Chicago (17th ed.)White, Roderick. Advertising: What It Is and How to Do It. 2nd. London: McGraw Hill, 1988.
Citace podle MLA (9th ed.)White, Roderick. Advertising: What It Is and How to Do It. 2nd. McGraw Hill, 1988.
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