White, R. (1988). Advertising: What it is and how to do it (2nd.). McGraw Hill.
Chicago-Zitierstil (17. Ausg.)White, Roderick. Advertising: What It Is and How to Do It. 2nd. London: McGraw Hill, 1988.
MLA-Zitierstil (9. Ausg.)White, Roderick. Advertising: What It Is and How to Do It. 2nd. McGraw Hill, 1988.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.