White, R. (1988). Advertising: What it is and how to do it (2nd.). McGraw Hill.
Style de citation Chicago (17e éd.)White, Roderick. Advertising: What It Is and How to Do It. 2nd. London: McGraw Hill, 1988.
Style de citation MLA (9e éd.)White, Roderick. Advertising: What It Is and How to Do It. 2nd. McGraw Hill, 1988.
Attention : ces citations peuvent ne pas être correctes à 100%.