White, R. (1988). Advertising: What it is and how to do it (2nd.). McGraw Hill.
Chicago (17e ed.) BronvermeldingWhite, Roderick. Advertising: What It Is and How to Do It. 2nd. London: McGraw Hill, 1988.
MLA (9e ed.) BronvermeldingWhite, Roderick. Advertising: What It Is and How to Do It. 2nd. McGraw Hill, 1988.
Let op: Deze citaties zijn niet altijd 100% accuraat.