APA-referens (7:e uppl.)

White, R. (1988). Advertising: What it is and how to do it (2nd.). McGraw Hill.

Chicago-referens (17:e uppl.)

White, Roderick. Advertising: What It Is and How to Do It. 2nd. London: McGraw Hill, 1988.

MLA-referens (9:e uppl.)

White, Roderick. Advertising: What It Is and How to Do It. 2nd. McGraw Hill, 1988.