Pati, D. (2002). Branding: Concepts and process. Macmillan.
Cita Chicago (17th ed.)Pati, Debashis. Branding: Concepts and Process. Delhi: Macmillan, 2002.
Cita MLA (9th ed.)Pati, Debashis. Branding: Concepts and Process. Macmillan, 2002.
Atenció: Aquestes cites poden no estar 100% correctes.