Saini, P. (2009). Sales promotion and advertising management. Shree Niwas Publ.
Lua i Stíl Chicago (17ú heag.)Saini, P.D. Sales Promotion and Advertising Management. Jaipur: Shree Niwas Publ, 2009.
Lua MLA (9ú heag.)Saini, P.D. Sales Promotion and Advertising Management. Shree Niwas Publ, 2009.
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