Cita APA (7th ed.)

Francis, G. (1978). Modern marketing management (1st.). S. Chand & Co.

Cita Chicago (17th ed.)

Francis, Geoffrey. Modern Marketing Management. 1st. New Delhi: S. Chand & Co, 1978.

Cita MLA (9th ed.)

Francis, Geoffrey. Modern Marketing Management. 1st. S. Chand & Co, 1978.