APA (7th ed.) Citation

Francis, G. (1978). Modern marketing management (1st.). S. Chand & Co.

Chicago Style (17th ed.) Citation

Francis, Geoffrey. Modern Marketing Management. 1st. New Delhi: S. Chand & Co, 1978.

MLA (9th ed.) Citation

Francis, Geoffrey. Modern Marketing Management. 1st. S. Chand & Co, 1978.