Mauser, F. (1961). Modern marketing management. Mc Graw Hill.
Chicago Style (17th ed.) CitationMauser, Ferdinand. Modern Marketing Management. New York: Mc Graw Hill, 1961.
MLA (9th ed.) CitationMauser, Ferdinand. Modern Marketing Management. Mc Graw Hill, 1961.
Warning: These citations may not always be 100% accurate.