APA (7th ed.) Citation

Mauser, F. (1961). Modern marketing management. Mc Graw Hill.

Chicago Style (17th ed.) Citation

Mauser, Ferdinand. Modern Marketing Management. New York: Mc Graw Hill, 1961.

MLA (9th ed.) Citation

Mauser, Ferdinand. Modern Marketing Management. Mc Graw Hill, 1961.

Warning: These citations may not always be 100% accurate.