Cita APA (7th ed.)

Mauser, F. (1961). Modern marketing management. Mc Graw Hill.

Cita Chicago (17th ed.)

Mauser, Ferdinand. Modern Marketing Management. New York: Mc Graw Hill, 1961.

Cita MLA (9th ed.)

Mauser, Ferdinand. Modern Marketing Management. Mc Graw Hill, 1961.