Lua APA (7ú heag.)

Mauser, F. (1961). Modern marketing management. Mc Graw Hill.

Lua i Stíl Chicago (17ú heag.)

Mauser, Ferdinand. Modern Marketing Management. New York: Mc Graw Hill, 1961.

Lua MLA (9ú heag.)

Mauser, Ferdinand. Modern Marketing Management. Mc Graw Hill, 1961.

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