APA-referens (7:e uppl.)

Mauser, F. (1961). Modern marketing management. Mc Graw Hill.

Chicago-referens (17:e uppl.)

Mauser, Ferdinand. Modern Marketing Management. New York: Mc Graw Hill, 1961.

MLA-referens (9:e uppl.)

Mauser, Ferdinand. Modern Marketing Management. Mc Graw Hill, 1961.