Cita APA (7th ed.)

Kotler, P. (2007). Marketing management .12th ed. Pearson Education.

Cita Chicago (17th ed.)

Kotler, Philip. Marketing Management .12th Ed. New Delhi: Pearson Education, 2007.

Cita MLA (9th ed.)

Kotler, Philip. Marketing Management .12th Ed. Pearson Education, 2007.