Kotler, P. (2007). Marketing management .12th ed. Pearson Education.
Chicago Style (17th ed.) CitationKotler, Philip. Marketing Management .12th Ed. New Delhi: Pearson Education, 2007.
MLA (9th ed.) CitationKotler, Philip. Marketing Management .12th Ed. Pearson Education, 2007.
Warning: These citations may not always be 100% accurate.