Cita APA (7a ed.)

Kotler, P. (2007). Marketing management .12th ed. Pearson Education.

Cita Chicago Style (17a ed.)

Kotler, Philip. Marketing Management .12th Ed. New Delhi: Pearson Education, 2007.

Cita MLA (9a ed.)

Kotler, Philip. Marketing Management .12th Ed. Pearson Education, 2007.