APA (7th ed.) Citation

Pilliai, R. (1998). Modern marketing: Principles and practices (2 nd.). S. Chand.

Chicago Style (17th ed.) Citation

Pilliai, R. Modern Marketing: Principles and Practices. 2 nd. New Delhi: S. Chand, 1998.

MLA (9th ed.) Citation

Pilliai, R. Modern Marketing: Principles and Practices. 2 nd. S. Chand, 1998.

Warning: These citations may not always be 100% accurate.