Cita APA (7th ed.)

Pilliai, R. (1998). Modern marketing: Principles and practices (2 nd.). S. Chand.

Cita Chicago (17th ed.)

Pilliai, R. Modern Marketing: Principles and Practices. 2 nd. New Delhi: S. Chand, 1998.

Cita MLA (9th ed.)

Pilliai, R. Modern Marketing: Principles and Practices. 2 nd. S. Chand, 1998.