Pilliai, R. (1998). Modern marketing: Principles and practices (2 nd.). S. Chand.
芝加哥风格引文Pilliai, R. Modern Marketing: Principles and Practices. 2 nd. New Delhi: S. Chand, 1998.
MLA引文Pilliai, R. Modern Marketing: Principles and Practices. 2 nd. S. Chand, 1998.
警告：这些引文格式不一定是100％准确.