Lewis, B. R. (1997). The Blackwell encyclopedic dictionary of marketing. Blackwell.
Cita Chicago (17th ed.)Lewis, Barbara R. The Blackwell Encyclopedic Dictionary of Marketing. Oxford: Blackwell, 1997.
Cita MLA (9th ed.)Lewis, Barbara R. The Blackwell Encyclopedic Dictionary of Marketing. Blackwell, 1997.
Atenció: Aquestes cites poden no estar 100% correctes.