APA (7th ed.) Citation

Randall, G. (2004). Branding: A practical guide to planning your strategy. Kogan Page.

Chicago Style (17th ed.) Citation

Randall, Geoffrey. Branding: A Practical Guide to Planning Your Strategy. New Delhi: Kogan Page, 2004.

MLA (9th ed.) Citation

Randall, Geoffrey. Branding: A Practical Guide to Planning Your Strategy. Kogan Page, 2004.