APA (7th ed.) Citation

Semenik, R. (2002). Promotion and integrated marketing communications. Thomson Asia South Western.

Chicago Style (17th ed.) Citation

Semenik, Richard. Promotion and Integrated Marketing Communications. Singapore: Thomson Asia South Western, 2002.

MLA (9th ed.) Citation

Semenik, Richard. Promotion and Integrated Marketing Communications. Thomson Asia South Western, 2002.

Warning: These citations may not always be 100% accurate.