Cita APA (7th ed.)

Semenik, R. (2002). Promotion and integrated marketing communications. Thomson Asia South Western.

Cita Chicago (17th ed.)

Semenik, Richard. Promotion and Integrated Marketing Communications. Singapore: Thomson Asia South Western, 2002.

Cita MLA (9th ed.)

Semenik, Richard. Promotion and Integrated Marketing Communications. Thomson Asia South Western, 2002.