Semenik, R. (2002). Promotion and integrated marketing communications. Thomson Asia South Western.
Style de citation Chicago (17e éd.)Semenik, Richard. Promotion and Integrated Marketing Communications. Singapore: Thomson Asia South Western, 2002.
Style de citation MLA (9e éd.)Semenik, Richard. Promotion and Integrated Marketing Communications. Thomson Asia South Western, 2002.
Attention : ces citations peuvent ne pas être correctes à 100%.