Semenik, R. (2002). Promotion and integrated marketing communications. Thomson Asia South Western.
Lua i Stíl Chicago (17ú heag.)Semenik, Richard. Promotion and Integrated Marketing Communications. Singapore: Thomson Asia South Western, 2002.
Lua MLA (9ú heag.)Semenik, Richard. Promotion and Integrated Marketing Communications. Thomson Asia South Western, 2002.
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