Semenik, R. (2002). Promotion and integrated marketing communications. Thomson Asia South Western.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रSemenik, Richard. Promotion and Integrated Marketing Communications. Singapore: Thomson Asia South Western, 2002.
एमएलए (9वां संस्करण) प्रशस्ति पत्रSemenik, Richard. Promotion and Integrated Marketing Communications. Thomson Asia South Western, 2002.
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