Semenik, R. (2002). Promotion and integrated marketing communications. Thomson Asia South Western.
Citazione stile Chigago Style (17a edizione)Semenik, Richard. Promotion and Integrated Marketing Communications. Singapore: Thomson Asia South Western, 2002.
Citatione MLA (9a ed.)Semenik, Richard. Promotion and Integrated Marketing Communications. Thomson Asia South Western, 2002.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.