Semenik, R. (2002). Promotion and integrated marketing communications. Thomson Asia South Western.
Chicago (17e ed.) BronvermeldingSemenik, Richard. Promotion and Integrated Marketing Communications. Singapore: Thomson Asia South Western, 2002.
MLA (9e ed.) BronvermeldingSemenik, Richard. Promotion and Integrated Marketing Communications. Thomson Asia South Western, 2002.
Let op: Deze citaties zijn niet altijd 100% accuraat.