Bovee, C. (1995). Marketing (2nd.). McGraw Hill.
Chicago Style (17th ed.) CitationBovee, Courtland. Marketing. 2nd. New york: McGraw Hill, 1995.
MLA (9th ed.) CitationBovee, Courtland. Marketing. 2nd. McGraw Hill, 1995.
Warning: These citations may not always be 100% accurate.