Cita APA (7a ed.)

Bovee, C. (1995). Marketing (2nd.). McGraw Hill.

Cita Chicago Style (17a ed.)

Bovee, Courtland. Marketing. 2nd. New york: McGraw Hill, 1995.

Cita MLA (9a ed.)

Bovee, Courtland. Marketing. 2nd. McGraw Hill, 1995.