Pillai, R. (1999). Modern marketing (2nd rev.). S. Chand.
Chicago Style (17th ed.) CitationPillai, R.S. Modern Marketing. 2nd rev. Delhi: S. Chand, 1999.
MLA (9th ed.) CitationPillai, R.S. Modern Marketing. 2nd rev. S. Chand, 1999.
Warning: These citations may not always be 100% accurate.