Cita APA (7th ed.)

Pillai, R. (1999). Modern marketing (2nd rev.). S. Chand.

Cita Chicago (17th ed.)

Pillai, R.S. Modern Marketing. 2nd rev. Delhi: S. Chand, 1999.

Cita MLA (9th ed.)

Pillai, R.S. Modern Marketing. 2nd rev. S. Chand, 1999.