APA (7th ed.) Citation

Pillai, R. (1999). Modern marketing (2nd rev.). S. Chand.

Chicago Style (17th ed.) Citation

Pillai, R.S. Modern Marketing. 2nd rev. Delhi: S. Chand, 1999.

MLA (9th ed.) Citation

Pillai, R.S. Modern Marketing. 2nd rev. S. Chand, 1999.