APA (7e ed.) Bronvermelding

Pillai, R. (1999). Modern marketing (2nd rev.). S. Chand.

Chicago (17e ed.) Bronvermelding

Pillai, R.S. Modern Marketing. 2nd rev. Delhi: S. Chand, 1999.

MLA (9e ed.) Bronvermelding

Pillai, R.S. Modern Marketing. 2nd rev. S. Chand, 1999.