Pillai, R. (1999). Modern marketing (2nd rev.). S. Chand.
芝加哥风格引文Pillai, R.S. Modern Marketing. 2nd rev. Delhi: S. Chand, 1999.
MLA引文Pillai, R.S. Modern Marketing. 2nd rev. S. Chand, 1999.
警告：这些引文格式不一定是100％准确.
APA引文
Pillai, R. (1999). Modern marketing (2nd rev.). S. Chand.
芝加哥风格引文Pillai, R.S. Modern Marketing. 2nd rev. Delhi: S. Chand, 1999.
MLA引文Pillai, R.S. Modern Marketing. 2nd rev. S. Chand, 1999.