APA (7th ed.) Citation

Zikmund, W. (2004). Customer relationship management. John Wiley.

Chicago Style (17th ed.) Citation

Zikmund, William. Customer Relationship Management. Singapore: John Wiley, 2004.

MLA (9th ed.) Citation

Zikmund, William. Customer Relationship Management. John Wiley, 2004.

Warning: These citations may not always be 100% accurate.