Cita APA (7th ed.)

Shanthi, N. (2006). Product launch management: Concepts and cases (1st.). ICFAI University Press.

Cita Chicago (17th ed.)

Shanthi, N. Product Launch Management: Concepts and Cases. 1st. Hyderabad: ICFAI University Press, 2006.

Cita MLA (9th ed.)

Shanthi, N. Product Launch Management: Concepts and Cases. 1st. ICFAI University Press, 2006.