APA (7th ed.) Citation

Shanthi, N. (2006). Product launch management: Concepts and cases (1st.). ICFAI University Press.

Chicago Style (17th ed.) Citation

Shanthi, N. Product Launch Management: Concepts and Cases. 1st. Hyderabad: ICFAI University Press, 2006.

MLA (9th ed.) Citation

Shanthi, N. Product Launch Management: Concepts and Cases. 1st. ICFAI University Press, 2006.

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