Shanthi, N. (2006). Product launch management: Concepts and cases (1st.). ICFAI University Press.
Chicago Style (17. basım) AtıfShanthi, N. Product Launch Management: Concepts and Cases. 1st. Hyderabad: ICFAI University Press, 2006.
MLA (9th ed.) AtıfShanthi, N. Product Launch Management: Concepts and Cases. 1st. ICFAI University Press, 2006.
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