Cita APA (7th ed.)

Payne, A. (1995). The essence of services marketing. Prentice hall of india.

Cita Chicago (17th ed.)

Payne, Adrian. The Essence of Services Marketing. New delhi: Prentice hall of india, 1995.

Cita MLA (9th ed.)

Payne, Adrian. The Essence of Services Marketing. Prentice hall of india, 1995.