APA (7th ed.) Citation

Payne, A. (1995). The essence of services marketing. Prentice hall of india.

Chicago Style (17th ed.) Citation

Payne, Adrian. The Essence of Services Marketing. New delhi: Prentice hall of india, 1995.

MLA (9th ed.) Citation

Payne, Adrian. The Essence of Services Marketing. Prentice hall of india, 1995.