Lovelock, C. (2011). Services Marketing: People, technology, Strategy. Pearson.
Chicago Style (17th ed.) CitationLovelock, Christopher. Services Marketing: People, Technology, Strategy. New Delhi: Pearson, 2011.
MLA (9th ed.) CitationLovelock, Christopher. Services Marketing: People, Technology, Strategy. Pearson, 2011.
Warning: These citations may not always be 100% accurate.