APA (7th ed.) Citation

Lovelock, C. (2011). Services Marketing: People, technology, Strategy. Pearson.

Chicago Style (17th ed.) Citation

Lovelock, Christopher. Services Marketing: People, Technology, Strategy. New Delhi: Pearson, 2011.

MLA (9th ed.) Citation

Lovelock, Christopher. Services Marketing: People, Technology, Strategy. Pearson, 2011.

Warning: These citations may not always be 100% accurate.