Cita APA (7th ed.)

Lovelock, C. (2011). Services Marketing: People, technology, Strategy. Pearson.

Cita Chicago (17th ed.)

Lovelock, Christopher. Services Marketing: People, Technology, Strategy. New Delhi: Pearson, 2011.

Cita MLA (9th ed.)

Lovelock, Christopher. Services Marketing: People, Technology, Strategy. Pearson, 2011.