Bose, B. (2007). Marketing management: Text and cases. Himalaya Publishing House.
Chicago Style (17th ed.) CitationBose, Biplab. Marketing Management: Text and Cases. Mumbai: Himalaya Publishing House, 2007.
MLA (9th ed.) CitationBose, Biplab. Marketing Management: Text and Cases. Himalaya Publishing House, 2007.
Warning: These citations may not always be 100% accurate.