Cita APA (7th ed.)

Bose, B. (2007). Marketing management: Text and cases. Himalaya Publishing House.

Cita Chicago (17th ed.)

Bose, Biplab. Marketing Management: Text and Cases. Mumbai: Himalaya Publishing House, 2007.

Cita MLA (9th ed.)

Bose, Biplab. Marketing Management: Text and Cases. Himalaya Publishing House, 2007.