Bose, B. (2007). Marketing management: Text and cases. Himalaya Publishing House.
Cita Chicago (17th ed.)Bose, Biplab. Marketing Management: Text and Cases. Mumbai: Himalaya Publishing House, 2007.
Cita MLA (9th ed.)Bose, Biplab. Marketing Management: Text and Cases. Himalaya Publishing House, 2007.
Atenció: Aquestes cites poden no estar 100% correctes.